The Development Trend Of The Network Era Of Television Media Strategy Research

Someone forecasts that the 21 st century will be the times of the network. It will develop into the most extensive and profound new media which is influencing human beings' culture, economy and life. The network, as the 4th media, brings the great shock to TV media in some respects which includes the audiences, the news resources, the running off of specialized person, the advertisement customers and the reduction of television media's influence. And it has also changed traditional propagation method. At the aspect of timely property, mutually property, contain and amusement etc, it is a great challenge to the television propagation.Because the TV media must face some real problems in the media times, the subject has possessed important academic and practical significance. This article will analyze the development and the features of the network propagation, and describe the development orbit of TV media, and explain the problems in the present world and the changing from the planned economy to the market economy, and research TV media's development in the network times by a large number of theory and demonstration.The article discusses the TV media's adjustment from 5 sides, thechanging of the propagation's idea, the style, the purpose, the channel and the content. At another hand, the article puts forward a proposal in the media competing, which is media's groupization, and industrialization and capital managing and the channel's specialization. It will be a new propagation technical revolution of figureization , networkization , informationization and intelligenceization .The article tries to forecast the development prospect of the television media by reviewing history and analyzing the reality, and points out the TV media, as the main stream media of " flagship ", will become the new economic increasing point, and change the existence of people's living style. With the development of the media's competition, the television media must be keep up with the date and keep the constantly innovate, and just can greet the big development of new century. Above-mentioned research of the article, I hope that it can bring some benefit to theory and practice, opens and enlightens.Because of my theory level, I don't think it is good enough. So, I want my respectfully teachers give me some useful advices. Thanks!...