Network Era Of Media Development Trend Study

In this times, the new and old media try for the development because only developing can ensure their existence. The new medium, that is to say Internet, need study from the old media and operate according to the law of itself. When the new medium conies into the world, the old ones must change themselves if they want to subsist. The changes embody in two ways. First, the old media adjust the role to the new public communication environment and compete against other media with own advantage. Newspapers will be regional, orderly. Explanatory journalism is going to be its target. TV will follow the tide of this times, and vary from a popular style to a special one. Radio will subdivide its audience and innovate again. Second, the old media equip them with new technology and make them advanced to some extent. At the same time, they make the use of the new technology to carry out a new operation and enter the new fields.