New Media Age The Development Of Cable Television Media

The cable television, remarkable accomplished to the tradition television medium to transmit method replenishing with perfect, and increasingly independently becoming one kind of medium that cannot lack in the modern life, and also is one kind of medium form universally approving and adopts in the now world, and it extremely probably continue turning to a new more advanced medium role.The cable television medium gives rise to in the 40's 20 centuries, and is that Britain originates. Our country early begins the research and development cable television technology from the 60's, to the whole nation scope of today, and is possessed the user of near 100 millions, and is become the biggest one country of cable television.Along with the development of net technology and digital technique, and the new medium Internet has appeared and to be challenge to all tradition mediums, and the Internet lashes fully to the television medium. At the same time, it also thoroughly broke the built-in single service model and method of traditional medium, thus was expanded the extension of medium concept, and was unfolded before one's eyes more vast medium space for people greatly. Cable Modem width is taken the technology, and the clear superiority. Need to point out that the cable television net of our country in is seen still existing the question of disequilibrium.The cable television medium had been walked the road of industrialization transformation, the cable television must be walked the road of multiple units managements, from the tradition single model (advertisement), double management model (safeguards fee).Especially need to stress, and have the question of a management concept must stress in building the new management model course that is exactly: must regard the cable television medium to manage, and rather than regards the net communication. The cable television is the medium, "the net communication is only the means, the rather than purpose". History making the medium become one in mankind society gradually, what cannot lack special forms, and undertaking the double assignment to realize his special economic value and civilization value. So we are when discussing the development question of any one kind of medium self, we all can not ignore two kinds of society functions that its at the same time exists. Not be open facing WTO, cable television medium, and need to face the international competition. Therefore the Chinese cable television medium must strengthen actual strength with the economy means, and realizes the civilization function when realizing economic value. The industry must be given first place to with traditional sound video frequency program transmission by the cable television medium, on the one hand realizing the economic value of industry under the new management model, the other side is accomplished his peculiar civilization function under special industrial concept and the policy support.