Research On Marketing Strategy Of Network Video In - Stream In China

The advent of the era of big video advertising brings both opportunities and challenges to network.Especially for advertising with dual properties, brings profits for advertisers and video sites, at the same time, user experience should be taken into consideration.The purpose of this article is to discuss how to maximize best experience online for uesrs while bring in profit,meanwehile,take the interests of advertisers and video sites into account.This article took online video sites as a starting point, analyzed separately from the status quo and user characteristics, intended to illustrate the current situation of video sites. According to the study of direction of online video advertising, provided feasible suggestions to the future development of online video,in order to keep video sites、advertisers and users stay in harmony.Which also create a pleasant experience for users while browsing the video site, and be able to find what they really need.This article conducted a comprehensive analysis of spot announcement by using quantitative research, case studies and descriptive method. Then came to the following conclusions:Due to wide online video audiences, precise delivery of marketing strategy can be taken into account、personalizing the VIP service、providing tailor-made service and experience to users. Meanwhile, recommend the form of native advertising and interactive advertising in advertising and content, those two forms can be maximize eliminated the resentment of audience, in order to reach the best communication effect. dissemination of results.