A Study On The Media Image Of The Old People In

The number of population have exploded, China has become a country with the largest aging population in the world nowadays. Meanwhile, how to positively tackle the problem of aging population has become a major task for the whole country. The mass media has been playing an important role in the process of "actively aging". In doing so, the attitudes to the elderly and judgments of their behaviors conveyed by the media have greatly influenced the public’s values and evaluations of the elderly. In order to solve the problem of aging population and build a harmonious society, it is of great practical significance to construct a good image of the elderly.Based on the samples of reports in the Huashang Newspaper about the elderly from 2011 to 2014, the thesis aims to find the answer to the problem how a metropolitan newspaper can build a good image of the elderly in the news reports to meet the needs of aging society.The thesis consists of five parts. The first part is an introduction, which introduces the background of my selected topics, the value of the research, core concepts and a general review of the thesis.The second part is about the design of research methods and the analysis of the statistics. In the thesis,576 samples of reports have been analyzed and research by the method of content analysis.In the third part, combining with the analysis of statistics in the previous part, the author sums up three characteristics of media image of the elderly in the reports of HuaShang Newspaper.In the fourth part, the thesis analyses the reasons for the presented image of the elderly, which are the lack of recognition of the elderly among journalists, the contradiction between social benefits and economic benefits, and the influence of social environment.In the fifth part, in order to improve the image of the elderly, four suggestions are given in this part. Here are the suggestions:first, to resocialize the journalists; second, to recognize the group of the elderly correctly; third, to improve the quality of report about the elderly; four, to strengthen the design of activities of the elderly.