The Construction And Alienation Of Female Images In The Communication Of Plastic Industry

This is an age that women care about their bodies very much.Women’s pursuit of the body in external beauty with the advent of the era of micro cosmetic, even more and more women join in cosmetic. With cosmetic industry developing speedly and the increasingly fierce competition in the industry, network media as a powerful means of communication are widely accepted in the industry. At the same time, the particularity of cosmetic industry determines that the female images in the network transmission is striking.This article selects Beijing mylike cosmetic industry, Shanghai yestar cosmetic, Chengdu milanzx cosmetic and Guangzhou ubeauty cosmetic hospital offical website column topic as the research object. It used the content analysis method. The purpose of this article is to investigate the trend of cosmetic industry, the number of word frequency, the star image, positive and negative image, age structure, occupational structure and cosmetic requirements in the text. According to the results of the data, the author analyses the construction of female image in the column topic, as well as the female image alienation.Through the analysis, the author found that the micro cosmetic is trend of the cosmetic industry. The cosmetic industry’s column topic in the network transmission, special used women "inner anxiety" and "external" beauty of stereotypes. Column topic constructed the new female images, reflects the rational thinking, independence and pursuit of ascension. The emergence of the new female image is because that women ascend their own quality and column topic reflected female images. In the column topic, the meaning of the female image are two types of images. They are not conform to the "standard" female image and in accordance with the "standard"’ female image.And the author in the study found that female images was alienated. Female images have become a standard, while the standard, in turn, control the female images. And at the same time, the female image has become a commodity. While the root cause of the alienation of social and cultural, the alienation of science and technology. The author think that the cosmetic industry network transmission behavior alienated the female images. It may lead to a real women further alienation and social alienation, eventually form a vicious circle. Finally, to eliminate adverse impact of the spreading behavior cosmetic industry, the article reflect the female how to avoid the alienation and make a suggestion to column topic, the spread of the mass media, the women itself and the social law.