TV Health Program From The Perspective Of Health Communication

In recent years, with the rapid development of the society, our life is increasingly improved and the health awareness is becoming strong gradually. Therefore, people are more eager to the health information. Among the mass media, TV programsare regard as the main way to propagate the information about health, since the TV has many advantages, like easy to use, the impressive effect of video and audio, easy access to anyone, etc.Since modern society is of high speedy aging processand majority of people are of sub-health bodies, people pay much attention to the health information, which result in the extremely high rating of TV health programs. However, while TV programs bring people health information, it also contains many negative views at the same time.Unfortunately, most people cannot distinguish the fake experts, useless medicines, futile health knowledge.According to the problems above, the paper beginning with the emerging circumstance of TV health programs, through the analysis of background of society, culture, media and audience, achieve the reasons that lead the health programs to spring up. It can be split into three stages. Firstly, the whole programs of Beijing TV "Yangshengtang"and Shaanxi TV "Jiankang 365" in 2014 are analyzed by theories, which are "5W" theory and "KABP" model. Secondly, propagation modes are analyzed from the aspects of propagating forms and contents. The effect of health programs is analyzed through the questionnaire survey and depth interview. Lastly, faced with the problems—the lack of experts of TV programs, the strict censorship of health programs, the essential knowledge about health for audience, the paper give some suggestions according to the problems:At first, we should pay much attention to cultivating professional disseminators. Moreover, it must strength the censorship of health program contents and must maintain the scientific health-care content. Lastly, the government should spread the health-care common sense to avoid the phenomenon of blind imitation and mad blitz of an expert.