Research On "Earthy Video" Under The Internet Subculture Perspective

The development of the Internet has enabled anyone to show themselves on the big stage of the Internet and become the center of the world.With the rise of short video platforms such as Kuai Shou and Tik Tok,more and more young people and marginalized groups use short videos to show themselves and express themselves.As a product of the Internet,"Earthy Video" is a typical network subculture phenomenon.It has a unique style and has a symbolic resistance to the dominant culture.Therefore,based on the logic of the subculture theory of the Internet,this article summarizes and analyzes the context,creation profile,and style characteristics of the "Earthy Video" through research methods such as network ethnography,content analysis,and text analysis.Examine rationally.The reason why " Earthy Video " has become a representative cultural landscape in China's online subculture has its own unique context of generation.Its generation is inseparable from a loosely integrated postmodern cultural environment.Decentralized personal expressions have replaced HTC's narrative.The different,local,diversified,and fluid cyberspace provides the birth of the "Earthy Video".The soil for survival;and the development of Internet technology,platforms,and the prosperity of cultural economy have helped to promote the prosperity of "Earthy Video ".In order to understand the creation profile of "Earthy Video" in detail,the article uses the content analysis method to sample and quantify the "Earthy Video" through the three dimensions of content,method and group,so as to objectively and systematically grasp the "Earthy Video" The overall situation of content production.The creative theme of "Earthy Video" is diverse,the picture is simple,the plot is bloody,the action is exaggerated,and there is a certain number of digital technology processing.Based on this,the article summarizes and analyzes its characteristics from the perspective of the network subculture theory.The article argues that,in terms of style,the " Earthy " in the " Earthy Video " is actually a ritual of resistance to the parent class and the dominant culture;the relationship between the " Earthy Video " and the dominant Cultural and commercial interests are actually a symbiotic relationship;in terms of groups,the young people and onlookers in the "Earthy Video" are not organized groups,but "new tribes" in the sense of post-subculture;Aesthetically,"Earthy Video" is a kind of crude aesthetics,and it is also an aesthetic presentation ofdaily life.From a micro perspective,"Earthy Video" has become an excellent way for marginalized people to express themselves and build themselves.From a macro perspective,it not only helps the bottom marginalized people to accumulate economic capital in economic terms,but also promotes the revitalization of the rural economy.The aspect has promoted the identification of urban and rural culture and realized cross-circle cultural exchanges.However,we must also see that there are also some negative aspects in the "Earthy Video",such as the group's strange tendency,consumerism traps and confusing values.Therefore,we must take a reasonable and objective look at the " Earthy Video " subculture phenomenon.