Research On The Evolution Of Public Opinion In Public Health Emergency

Widespread popularity of the Internet has brought to the public dissemination of opportunities and challenges, along with public health emergencies and events influence the degree of concern continues to expand, the network also mastered the process and the law of the evolution of public health emergencies provide convenience.This study is based on empirical research and analysis on the sample of H7N9avian influenza network on the evolution of public opinion, combined with the law of the life cycle, things decay law and the laws of dialectical materialism H7N9strain of bird flu will evolve into a network of public opinion gestation period outbreak, orgasm, calm period.In the gestation period of a flood of information and authenticity of information is generated by the incentive of public opinion, increase the amount of information and related topics, have been involved in the body’s intervention, plus information and related topics ambiguity involved in the subject of curiosity led to public space gradually expanded, in Quweicunzhen public opinion is gradually brewing process. In the main characteristics of the outbreak of public opinion is the audience emotional gathering, public opinion gradually become clear events, and during brewing for some people to conceal or dereliction of duty of public opinion, leading to a strong audience of instability, irrational emotional state is excited out, and this emotional state, a large area of public opinion and provide a wide range of possible outbreak.Strong stimulus effect of public opinion, the height of the resulting step is followed up by the media caused, whether it is from this period, the quantity and quality of information, the number of people participating in the range, have reached a relatively high level, traditional media use of their advantages in depth layers of public opinion to promote the development of a subtle role in the randomness of Internet users among the many events the party and the government, to lay the foundation for public opinion to solve.In the context of public opinion gradually clear calm period, the focus will shift relative to the development of the entire public opinion is also a paragraph of events.Meanwhile, in the course of the examples analyzed in the time dimension (news and posting volume, geographical distribution), the content dimension (concern angle, spread node), in the form of dimension (psychological demands, emotional type) three-dimensional network segmentation H7N9strain of bird flu various factors affecting the evolution of public opinion and influence each other, which we can also get to the main, actors, information transmission process, motivation, behavioral strategies and behavior of a number of cognitive evolution, which for analysis, understanding and master of public health emergencies network public opinion all contributing factors to provide a valuable reference.After the sudden public health incidents related reports and related information for serious analysis, we found that the sites and forums, microblogging expression of different public health emergencies presents a different cognitive differences, the network will burst rumors evolution of public health events of public opinion have a huge negative impact, but the effect of a certain derivative applicants in other areas or aspects. Therefore, enhance their foresight and grasp of public opinion, attention needs for survival and development needs of the audience, the audience improve media literacy, promote media positioned correctly guide public opinion in line with the social network public opinion, public opinion rinse network environment, strengthen the government information services functions, network capacity to respond to public opinion and public opinion on the effectiveness of network management, so that public opinion in response to the norm of political activities of government.