Research On The Influence Of Network Interaction On News Style

Any style of writing is a product of history. Development of News Writing in china is not a gradual and natural evolution from the immature to mature. It had been transplanted from the West, and formed its own unique style in Chinese society. As the tireless pursuit of the media, interactive features has been subtly affecting the formation, development and evolution of the style of News.We can even say that the desire for interaction is the root of the change of news style. As an interactive platform,Tencent.com, a comprehensive portal website, is an outstanding representative of network media.It is not only committed to the comprehensive content, but also focus on providing the profound content and service in particular areas.Tencent.com has embodied the strong Civilian consciousness and gathering popularity through interaction, which is the most distinctive feature of the network media. The most obvious advantage of Tencent news is that it has congenital strength to realize interaction and communication between the disseminators and users, users and users,media and media, and media and users.Firstly, this paper analyzes the change of news writing style in the new media environment, such as the changes of news carriers, the updating news philosophy, and the shifts in the way of the news dissemination. Then by exploring the motive force that people use to overcome the obstacles such as the time and space limitations, the carrier restrictions, the shortcoming of expression, we conclude that the desire for interaction, is the ultimate motivation of news style change.The we has discussed the characteristics of the website news style represented by Tencent, summarized as four points:First, the network news are more focusing on performing details, the content is much more approachable; Second,the network news headlines sometimes may deliberately exaggerated the seriousness of the event or make groundless accusations; Third, more news the containing views; Fourth, the thread become an important part of the news text.Tencent news have made the following efforts to better realize the interaction.First, impersonal news topics are valued. Second. The space of users express themselves is expanded by many means. Third, in the news writing process, they are often Initiative to interact with users and focus on mining users point of view.At last we draw that, in the influence of network interaction, the style of news will follow the below trends. First, the style of news will pay more and more attention on the user experience; News search engine optimization increasingly affects news writing; Third, Personalized original news will become more and more popular.In short, in the Internet age, individuals are being amplified. There are also some adverse conditions,for example,some individuals may fail to keep up with the pace of technology development.However the news writing style is constantly enriched abundant on the whole.