| Mobile news livestreaming have attracted numerous attention from 2015,and It has brought great changes to news reporting and greatly enriched the content of news coverage.Until now,mobile news livestreaming has become the mainstream of various event coverage,and widely used in news events report.News live originated in the radio and television news industry,as mobile news client becoming the main way for audience to obtain news,and relying on technical support,news live,which is extremely suitable for news characteristic,also be presented in the mobile client.This article will take the livestreaming content of Tencent news client as example,its content creators,type,form of expression and other characteristics,problems will be studied,and on the basis of the study,put forward targeted recommendations.News livestreaming possesses the feature of mass information and multimedia.It's content merging with Professional Generated Content and User Generated Content,which enrich the type of news livestreaming content.In the form of expression,including images,pictures,subtitles,vocals and other video and audio symbols.The host interview and commentary,Text and Graphic broadcast also impress on the livestreaming.It is worth mentioning that,in the live process,audience can up-vote,make comments to content or to others to experience real-time interaction,participation in the feedback at the same time create content.And the current mobile news livestreaming content production is not absolutely free,the Gatekeeper function from the site,social and technical aspects is also applied to the news live content presentation process.Based on the research,It showed that first of all the livestreaming for breaking news has not yet formed a scale.But also the UGC content production capacity is not yet mature.Second,the live is easily has a Over-reliance and restrictions to the technology,so the existing live is still with a single form.And the interaction also can not play a useful role.In this regard,the author suggested that the news livestreaming can learn from the platform of entertainment live,drawing out the Celebrity effect of public figures to create mobile news live new IP and product high-quality content.At the same time in different types of news events live,news broadcast norms and framework should be formed.In the form of expression,content creators should coordinate various means to make sure the news is reported complete.In addition,we should focus on the feedback,to make the mobile news livestreming situation improved. |
PDF Full Text Request