How Does The Tibet Newspaper Industry Operate And Manage In The Weak Market

As the old saying goes"A man is known by the company he keeps", which emphasized the importance of environment. Today we are facing the constant change of the pattern of the media, we are taking the venture of searching a better development way of press media. We have to redefine the press media we knew in the past with the changing of our country’s economic structure, with the pace of marketization, and with the rapid technological innovation network......The whole media’s developmental environment changing leads us to break the original media standard mode and constantly trying new modes of it. This is a time to get to know publication industry, which has the meaning of timing. And in this period, compare with Chinese other provinces’ medias, what kind of troubles faces the Chinese Tibetan Press Meida,which just runned the traditional way of press media better but confronts the marketing difficulty and digital baptism? What is the difference, what kind of gap has between Chinese Tibetan Press Media and the mainland other provinces Press Media? What its characteristic? Why to say Tibetan Press Media is running in a weak market? This dissertation is trying to answer those questions above.Media Ecology and Media Management Science theories go through the whole dissertation. In this paper, considering Tibetan Press Media as a whole, analyzed the Macro and Micro Ecology. Macro Ecology here is equal to external environment analyzed the Tibetan Press Media developmental restriction factors existence in politics, economy, culture and other environment of Tibet. According to the Macro-ecological analysis, comes out Tibetan Press Media take public welfare attribute more important of dual attributes of Chinese Press Media. The special political ecology of Tibetan Press Media leads to its absolute attention to social benefits.The unique natural geographical environment which attribute to Macro-environment of Tibet becomes a natural barrier and major obstacle to the human resource import. The problems of large area of Tibet, population distribution dispersion and imbalance between urban and rural population, problem such as the hight rate of illiteracy determines the special spread mode and issue level.Micro Ecology here is about the internal environment analysis, analyzed mutual influence and restriction exits between the Tibetan Press Media, and see whether some media’s own development process is in the middle of the operational bottleneck and difficulty. Micro-ecological analysis comes out television media takes over absolute advantage among other traditional medias and new medias in Tibet. According to the statistic of2010, Tibetan TV coverage reached91.4%. They are mainly based on78%rural population of Tibet, which is a group of farmers and herdsmen living in grassroots, agricultrual and patoral areas. Because of thouse groups’ high illiteracy rates, they mainly rely on sound and picture combination of Tibetan TV programs.Daily Newspaper of Tibet, Commercial Newspaper of Tibet and Evening Newspaper of Lhasa those three newspapers are the main in-Tibet. Among them Commercial Newspaper of Tibet is the only Metropolis in Tibet, which has covered the seven cities of Tibet. Three main cities led by Lhasa, Shigatse, Shannan are the main market of Commercial Newspaper of Tibet.In2012Tibetan newspaper office catered to the Country’s Cultrual System Reform policy, combinded its six newspaper, one journal and one website set a media group based on the market basis which Commercial Newspaper of Tibet founded. Using its competitive advantage, ready to sail for creating new Tibetan Press Media history. But in its voyage Tibetan Media Group is facing problems such as special structure of readers, small scale of advertisers market, no news source of market mechanisims, weak investment envriornment and other issues can not be circumvented.It has no choice but to confront them and try to solve them maturely.Tibetan Daily Newspaper Office and Commercial Newspaper Office are seeking the help of various other experienced medias and experts to explore and resolve these issues. From my point, a simple survey about Tibetan Press Media audiences hopefully play a part of helper. Base on Media Management Science, I used the market analysis standard analyzed Tibetan Press Media market conducted a questioinnnaire survey of the main audience market in Lhasa Tibet. The sample group are18-35year-old future main force of media audiences.I also sorted out the reference materials of other successful press medias’experiences of China and provided personal prospective and advanced opinions for the Tibetan Press Media.