A Study On The Dissemination Of Micro - Fiction

As the theory of Medium is the Message, Marshall McLuhan reveals that a kind of new media to produce and use, we enter a new age. Literature as the role that holding the pulse of Times and reflecting the ideas must be constantly updating with the transformation of the media. The emergence of Internet media has created online literature, with the continuous innovation of the network technology, the emergence of weibo is born a new literature form of microblogging fiction. Although the from only a few years time appeared to development and today is still controversial in the literary world, but this does not affect the microblogging novel continued strong momentum of development, the spread of unique features and obvious advantages quickly won the chase and participation of the masses. Therefore, the study of tiny said no doubt is of great significance.Weibo as a carrier of microblogging story has the dual nature of media and literature. It is not only a fresh blood in the literary world and at the same time in the spread of frequent activities reflect the society as a whole and the individual under the complicated factors of social mentality, reflecting the cultural characteristics of The Times.this paper based on the perspective of communication and journalism with parts of literary criticism and5w elements throughout the full text. Carding summed up the development of microblogging story, clarifying the concept of microblogging fiction from the perspective of communication studies said to tiny text elements and text features, summed up microblogging novel problem of multimedia free conversion, as well as the three major characteristics of real-time interaction, and put forward the tiny said the unique characteristics of the "news".chapter4through the detailed discussion of the characteristics of the tiny said the writer and the reader, it is concluded that tiny said the reader and the author of "integration" characteristics, and combined with the feature of this important, summarized the microblogging novel interpersonal communication and group of combining the basic propagation mode, information sharing, open communication and information transmission mode of transmission.Chapter5based on the literature reading activities and the nature of law to explore the rule analysis of microblogging fiction reading activities, using the theory of use and satisfaction, the audience under the new media environment of literary reading motivation and the purpose is to meet the demand of self and then summarizes the microblogging story performance to meet those needs. In fact, the final foothold or reveal said small favor by the public. Finally, the problems in the communication of microblogging fiction are analyzed, trying to make a prediction for its future development and give some Suggestions.