A Study On The Development Of The Style Of The Opening Ceremony Of The Large - Scale Games Since The Beijing Olympic Games

As a Cultural and Arts feast of sporting activity, big internationalgames opening ceremony has become the embodiment of comprehensive strength of acountry’s platform, it is a symbol of a country struggling rise. Limited by the scene,international sports games need to adopt timely and effective TV broadcast theopening ceremony, the narrator’s explanation as part of the broadcast plays animportant role. Commentary can not only help the audience additional backgroundknowledge and reveal the meaning behind the show, but also can play to enhance thetheme, sublimation emotion. However, with the changing times, the appreciation ofthe audience are also increasing, the traditional recitation style commentary has beenunable to meet the requirements of the audience, in order to attract more audience, theopening ceremony live on TV must change itself.In this thesis, taking the Beijing Olympic Games, the Guangzhou Asian Gamesand the London Olympics opening ceremony commentary as the research of object,analyzing the characteristics of different ways to explain and explore how to adapt tothe era of CCTV, innovating ideas, seeking to develop, meeting audience needs indeedUsing the method of literature, video observation, text analysis and comparativeanalysis, a detailed analysis of this three opening ceremony conducted by videocommentary had been carried. The2008Beijing Olympic Games is a typical style ofreading commentary, which appeared gainful expressions, neat antithesis and grandatmosphere; while the2010Guangzhou Asian Games opening ceremony, CCTVbroadcast first used the way of weaver live, Yansong Bai in News Channel used theconversation style commentary，who had been caused great repercussions in this field;In the2012London Olympics Games, the CCTV continued to use two sets ofcommentary program, which the Sports Channels changed in the past formulaic wayof explanation, the whole explanation sounds like a wonderful event reviews, theNews Channels continued using the news perspective reading the opening ceremony,two explanations have received good reputation.Finally, this thesis statement diversified development trend at the openingceremony commentary, the result of research indicates that diversification style ofopening ceremony commentary meets the trend of the times, more information andmore explanation in the humanities are the future development trend of sports commentary, and the narrator in the new era will also face new challenges.