Research On Microblogging Propagation In Emergencies

Micro-blog is an important way to internet users to publish and get information. Especially in the unexpected incident, micro-blog usually becomes the first choice of people to get the information relying on its fast propagation and a wide range of coverage.In addition, the fission communication mode makes the opinions of the masses quickly integrated into the public opinion,so the micro-blog reflected the tremendous energy in many major emergencies.The micro-blogs of government,media and the public will show different characteristics after an emergency.The micro-blog of governments has obvious propaganda signs, and lack of interaction between the people, the medias focus on the victims and base on the micro.The micro-blog of the public shows apparent hierarchical structure.The micro-blog texts about an emergency usually have diverse types and strongly emotion,and the themes have a lot of homoplasy and follow a trend. The propagation process of emergencies also has certain characteristics.The micro-blog users generally pay attention on the event itself in the period of emergency, but with the development of the event,some things become independent social events separating themselves from the emergency,and the focus of people began spreading out.Micro-blog has played an important role in the whole development process of an emergency, not only to promote the diffusion of event information, but also conducive to the formation of public opinion and further affect the social public life.But micro-blog propagation in emergencies also has some shortcomings, for example, the "having a beginning but no end" participation is difficult to form systematic thinking, redundant information overload on the micro-blog platform, rumours are rife and non rational expression induced group polarization phenomenon and so on.It demands the government, the media and the people to work together.