Research On Contemporary Radio Program Audience

Radio as a media, interactive sex is its basic characteristics, the audience isfundamental to the survival and development of broadcasting station. So the audienceresearch in the field of broadcast interactive theory and practice of the essentialrequirement and the only way which must be passed. With the development ofinformation media formed by a plurality, media forms and content updates, broadcastas a traditional broadcast media in today’s society and the development trend of futureshould be based on the audience wide areas of understanding and mining depth. Thisarticle from the audience, changed the audience as an information terminal traditionalideas, innovative the audience as a communication chain throughout the various linksin the dynamic elements to be white and analysis. From the media audiencepsychology, communication, sociology, economics and other angles on the radioprogram ’s whole creation and audience interaction, history of development, problemand trend and audience methodology for research and exploration, so as to broadcastdevelopment make a practitioner should be thinking and contributions.