Hebei Private Car Radio Audience Listening Behavior Research

With the increase of the media type and quantity, today’s increasingly complex media environment, the development of the new media technology makes people more and more access to information, traditional media therefore is faced with many challenges. As part of the traditional media broadcast in the tide of media competition actively seek the development way. Today, in the rising of people’s living standard, cars as transport came into people’s lives, more and more car ownership in China is a rising trend year by year, car radio became the important form of people listening to the radio, which makes the broadcast media ushered in the new development opportunity. In people having the private car owners, listening is an important radio appeared so domestic each big specifically for private owners and open station, hebei radio private cars is also one of them. This article mainly USES the questionnaire survey and interviews as the main way of research, auxiliary related literature research, audience to listen to the situation of hebei private car radio system is analyzed, combined with internal staff and the audience of hebei private car radio interview content, eventually form this article about hebei private car radio audience listening behavior research papers.This article mainly is to want to from the audience on their own, first analysis of the domestic car situation and domestic private car radio broadcast audience characteristics, and then through practical survey, of hebei private car radio audience listening to analyze specific behavior, the group characteristics, listening to the content, including the audience listening habits and the influencing factors of listening to, and so on, combining to the audience themselves and station staff interviews, found that the characteristics of hebei private car radio audience listening behavior, make more in line with the broadcast audience’s requirement, so as to develop hebei radio and more private cars long-term strategic plan. Only won the audience’s approval, can guarantee the long-term development of the radio.The full text is divided into four chapters: the first chapter is the introduction, the study of the origin, research status, research methods and related concepts as the overall elaboration and introduction, to the back of the statistical survey clear direction; The second chapter mainly looking at home, in this paper, the general situation of domestic private car radio, including the development of the private car radio background, current status and the cause of the rise; The third chapter mainly \ "hebei private car radio audience listening behavior\" is based on the results of a survey, characteristics of hebei private car radio audience group and listen to conduct detailed analysis, many are the expression of the chart, clear; The fourth chapter mainly is aims at the third chapter of the survey, of hebei private car radio and put forward the corresponding development strategy.