Chinese Television Media Disadvantaged Groups Discrimination "an Ethical Analysis

This paper mainly deals with the phenomenon of"discrimination against vulnerable groups"in TV media in recent Chinese society. TV media, as one of the mass communication forms, plays an important role in people's daily life. In recent years, with the increasingly booming economy, TV media, driven by interest, trend to tilt on its side of social instrument and the phenomenon of"discrimination against vulnerable groups"appears. Through case analysis, this paper discusses this phenomenon from such aspects as the reasons, influences and solutions. Analysis and discussions are carried out from the perspective of ethics. This paper falls into four parts. First, the goals and meanings of the study on the phenomenon of"discrimination against vulnerable groups"in TV media under recent Chinese society will be discussed and the research methods and structures will also be put forward. Second, it deals with the current situation of the phenomenon of"discrimination against vulnerable groups"and its influence on government, industries, audience and media industry. The column"Topic in Focus"on CCTV is taken as an example for analysis. Third, the reasons for the phenomenon of"discrimination against vulnerable groups"will be discussed from two perspectives, namely, economically and ethically. Finally, solutions for the phenomenon of"discrimination against vulnerable groups"will be put forward to realize the just propogation angle. This is also discussed from such three aspects as government, media industry and society. The writing method of combining theories and practical cases will be used for the analysis, and different cases will be applied according to the specific theories. Through integrated analysis, the similarities of some cases are sought out to find suitable solutions. Starting from current just theory and media discrimination phenomenon, this paper seeks the reasons for the phenomenon of"discrimination against vulnerable groups"and analyzes the influences these theories exert on social practice. Moreover, the values behind the theories will be disclosed to find out corresponding solutions and to provide practical guidance for society. Nowadays, the public are still not treated fair by the media industry when the information is disseminated. The professionals who work in the industry always pay more attention to so called'elite classes'or'upper classes'by chance or intentionally. At same time, the disadvantaged group are more or less discriminated or ignored by the media industry. In this case, we should take consideration regarding the relationship between medium and ethical principle. In the press, it is not enough only"elite classes"caught attention by public, the disadvantaged group who do not have much social power need to be treat as fair and important as well, the discrimination against one group of people should not be allowed. Besides that, in term of academic aspect, Media ethics is a brand new topic either in Media study or Ethics. In addition, this research topic is also a blank study field in China which shows that it has potential to develop a long run to put effort to study it. I believe this topic is not only benefit for the academic research, but also can be meaningful for the society. Hopefully, this effective research could send the warning signal to the current media industry professionals regarding lack of attention to disadvantage groups. More than that, it would be even better if the current situation can be changed in the near future.