Study Of Female News Magazine Mode Of Operation

Content:In the long history, because of the gender division of labor in different, males become dominant, While women as a "second sex" is limited to the narrow range in the family. Thus, while the community's history and culture is neutral emerged, but in fact it is dominated by males, Image and experience of women has been in existence is ignored, covered and distorted by the state.In modern times, with the rise of feminist theory, and economic development and the improvement in the level of education, social status of women significantly increased the desire to participate in social affairs, more and more intense level of integration into mainstream society groups are increasingly deep, The consciousness of women themselves are making more and more women began to reflect concern about the social reality of the news and information, Can be said that news magazine audience of women has been formed, They generally have higher education, income, cultural enrichment, more sensitive to social issues, there are more independent thinking and a more unique perspective. They scattered in all walks of society, concerned about the affairs world are concerned about the people's livelihood, have a higher media literacy, convenient way to have access to information and means. They are eager to communicate, through a medium of information to weigh their views on the news and access to different points of view, another perspective through a news media, multi-perspective with the community.Regrettably, our traditional understanding of the media on the status quo far behind, "News and women insulation "was still occupy the mainstream. Some scholars of women in the national class of non-news version of the newspaper content analysis found that the news about women's issues for only 0.9% of all news, actors of all news, only 16% are women. Newspaper on the number of female subjects is so little, let alone from a female perspective to the news reports, this shows that women in non-news women's newspaper class in general be ignored, it is hard to find its track in a magazine. Some studies show that China's women's magazines are still based on family stories, emotional stories, practical life knowledge-based, designed for women, founded the field of women's magazines news magazines as a huge blank.How to create a news product that from the female perspective, To meet the reading habits of women in the audience of women under the premise of the news needs to meet, thereby promoting the development of women themselves, to enhance the capacity of women's participation in social affairs? There have been some of the current vision of the media practitioners have started to pay attention, and began to founder female news magazine. Women's friend Media Group's " Women friend LOOK" is such a female news magazine."Women Friend LOOK " founded, has been committed to meet the women themselves into a reading habit, to meet the needs of women news women news magazine. More than two years of exploration, faced many problems and challenges, but also accumulated a lot of valuable experience, has been gradually saturated in women's magazines in China almost tear a gap in the market, had to find their own development. Research " " Women Friend LOOK " " magazine's situation, including its news production, operation and marketing operations and brand building, of the burgeoning development of the female news journals of great importance, the direction of its development on the current market structure changes in women's magazines also have certain pre-judgment and guidance.The book I will sort out the development of the Chinese context of women's magazines started along the track of the history of modern Chinese women's magazines into a special form-the news magazine of women, the main contents include:the development context of women's magazines in China in order, from the birth, development, current situation and development problems, to present a special form of women's magazines-Women news magazine "Girlfriend LOOK "; The " " Women Friend LOOK " " example to start on the current status of women in development of news magazines; From the " " Women Friend LOOK " " institutional setting and mode of operation (including the publishing, distribution, advertising and market analysis) analysis of the present mode of operation of female news magazine and market prospects; The " " Women Friend LOOK " " and "China News Weekly " as a sample, comparative analysis of the characteristics of Chinese women news journals, news magazines and women's strengths and weaknesses, and make recommendations for the advantages and disadvantages for the development of Chinese women to make some news magazine and pave the way Summary; Text from the comparison data comparison and to explore the development of Chinese women to news magazine."China first female news magazine"as the slogan of " " Women Friend LOOK " " birth, indicating that some far-sighted grasp of Chinese Medicine was again the pulse of market development journals, This has not yet fully developed in this journal Current Status and Development Trend of research on other women's news journal "latecomers" in the works, operation mode, publishing and distribution models, and so are of great significance, which is also the author of the analysis Motivation.