Research Of Dialect Broadcast Program "You Listen To Me"

In recent years,dialect broadcasts have attracted more and more listeners.There are many reasons for its emergence: the development of China's economic strength is an important reason for the rise of dialect programs;the development of multiculturalism satisfies people's inner feelings.Appeals;people have a strong sense of identity and belonging to local culture;dialects express vivid images,and the characteristics of life and civilians enhance their appeal;their existence has reasonable legal space.The research method of this paper is mainly based on content analysis method and questionnaire survey.On the basis of a large number of listening programs,the author takes the content of "You Listen to Me" in October 2018 as an example,and analyzes its program features and sections in detail.Arrangement;survey and analysis of the extent and attitude of people in Hohhot districts on radio programs in local dialects.In this paper,the dialect radio program "You Listen to Me" is selected as the research object,and the most prominent audience,the taxi driver group,is investigated as a sample.The research results are as follows:This study applies the theory of identity to the study of language attitudes,revealing the relationship between language attitudes and identity.Participants had a high self-evaluation of dialects,were confident in their own dialects,and supported the local dialect broadcast programs.Different social characteristics have led to the differences in the radio programs of the other party to a certain extent.The attitudes of different genders have different attitudes towards dialect broadcastprograms.The difference in age does not affect how satisfied the program is.The host's humorous and grounded language became the most attractive place for the show.However,more people also hope that the content of the program should go "custom",and hope that the program can increase the content with connotation and level.In the future development process of "You Listen to Me" should pay attention to deepen the connotation of the program,grasp the "degree" of content communication,adjust the proportion of program content and advertising,enrich the content of the information link,and pass more news information to Audience;integrate the core content of the program to make it fluent.Dialect broadcasting not only brings happiness to the audience,but also spreads the content that the public likes and hears,but also introduces the local culture and strengthens the cultural heritage.Using the communication channels of the new media era to attract more listeners,the development of dialect broadcast programs has a long way to go.