On Shaanxi Dialect Column Plays

"Night Stories of Misty Capital" by Chongqing Satellite TV in 1994, marked the birth of Chinese TV column plays .In the following years,many brilliant works came out and they are beloved by the public.Meanwhile,the operation and management of TV column plays gradually become more formal and professional. Now, TV column plays have become an important force in Chinese TV plays which can not be ignored.Compared with the properity of production, the theoretical research on TV column plays turns to be lagging behind. There has been a long-time argument about what TV column plays are,but hardly any conclusion has been given.Therefore,in Chapter 1, the author focuses on TV column plays,lists a variety of its concepts,and then compares it with other programmes.Besides,the author describes its types,features,cultural backgrounds and developing processes prehensively in this part.Shannxi TV column plays display the people and stories of Shannxi. They are fresh and natural and reflect the historical and cultural charaters of Shannxi. They not only win the attention of the audience ,but also attract the coming and studying of TV peers of other provinces and cities. For unified Shaanxi dialect expression ,Shaanxi TV column plays are named as Shaanxi dialect column plays. In chapter II,the author explores the background, brand-building processes. On the basis, it conducts an in-depth analysis and sum-up of mode of operation and brand-extention.However, there are still many problems existing, especially in the creation and system. Thus, in the end, the author puts forward her own proposals and views to the questions. Those that the implementation of constant creation innovation and institutional reform, improving the quality and enhancing the entertainment, perfecting brand strategy are the dynamic and source for the advance of Shaanxi dialect column plays.