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Integration Of Erp And Crm Based Process Manufacturers

Posted on:2009-01-29Degree:MasterType:Thesis
Country:ChinaCandidate:B LeiFull Text:PDF
GTID:2208330332976531Subject:Technical Economics and Management
Abstract/Summary:PDF Full Text Request
The global information technology brings the booming of large management system software including ERP and CRM. But with the development of network technique and popularity of Internet that lead to innovation of the information technology, the management thought, marketing theory and organization structure is changing and the content of modem enterprise information construction is transforming greatly as well:The enterprise not only focuses on the information construction integration inside it, but also must has more information construction on integration inside and outside it, so as to get the efect that internal and external resource can be unblocked and best utilized. As the enterprise's two main information systems, ERP and CRM systems tends to be integrated.This paper researchs the integration level of ERP and CRM and the development trend of ERP and CRM at first。At present many powerful software provider provide integration interface for the third party and customer。In this paper leading EAI interface is introduced, particularly and give theEAI solution so that it make the EAI easier。A new technology named SOAP/Web Service is one of new technologies。Because it can eliminate isolated information island, realize the share of information and data, provide'the coherence of information, this technology has been canonized greatly。This paper make one Flow-manufacture Enterprise as research background。It took apart ERP system about using and the superiority and shortage of it。This paper take apart the importance for a corporation to carry out integration by using market distribution theory and management theory。And bring forward countermeasure of solve problem and developing tactic of future, at the same time it build perfect corporation information system。...
Keywords/Search Tags:Enterprise Resource Planning, Customer Relationship Management, Enterpirse Application Integration
PDF Full Text Request
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