Study On The Mode Of Operation Of The Economist

The financial crisis began in 2008 have brought huge impact to the global magazine industry. A series of well-known magazine fell into the plight of struggling while the revenue of advertising and circulation fell sharply. With its unique mode of operation, The Economist has been extending its good development momentum for more than ten years, and makes itself grow up rapidly in the background of the magazine industry downturn.With The Economist as the research object, this paper has made in-depth analysis of its features of content and management. First, it revealed The Economist's basic concept, editing and writing style, vision coverage which is insisted by this magazine through the analysis of literature and texts of The Economist. Second, the paper analyzed the junction points between various value activities of the Economist Group from the viewpoint of the industrial scale and industry value chain of the Group, and reviewed its operation and management features.Finally, on the basis of the above analysis, the paper summarized the The Economist's unique mode of operation, and pointed out its advantagements in competition with the other similar magazines. The author hopes this paper could give the domestic magazine researchers and other similar magazines some useful inspiration and references through the inspection and analysis of The Economist's mode of operation.