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The Analysis Of The Status And Effectiveness Of The Internet In The Good Habits Information

Posted on:2014-06-04Degree:MasterType:Thesis
Country:ChinaCandidate:L WangFull Text:PDF
GTID:2268330401486793Subject:Communication
Abstract/Summary:PDF Full Text Request
With the improvement of living standards, people increasingly take the health of themselves and their families seriously. To improve our level of health, good habits is significant. As one of the mass media, the Internet is the main channel for people to obtain information of habits.it has a huge potential impact to increase public health knowledge and improve public health awareness and ultimately develop good habits. So I play on discussing the status and effectiveness of the Internet in the good habits information.The sample sources are "Health News Website" and "39Health website". Through the analysis of articles about habits, we hope to resolve three issues. First, we want to know how the internet spread the issue about good living habits. Second, what roles should the internet play in good living habits communication. Third, this article mainly discusses the relationship between the network media and public health pratice.Through research literature, this paper provides a primary review of the study of health communication in China. Through questionnaire survey and personal interviews, this article intend to know public demands for obtaining the good habits information and features of public media exposure via the internet.By analyzing, it is found that what the internet spreads about good habits is in the public interest to some extent and the internet plays a positive role in enhancing the awareness of public health habits. In addition, the internet pay more attention to the interpretation of the information and guidance to public health behavior. But there are still some problems. For example, the messages are not attractive enough and the usage of communication strategies are unbalanced and the credibility of the information is not enough. To solve this problems, this paper makes the following suggestions. Firstly, Communication strategies should be rich and balanced. Secondly, the self features of network should be considered. The communicators of health information must enhance their occupational ethics caliber and working capabilities.
Keywords/Search Tags:NET HEALTH COMMUNICATION, HEALTHY HABITS, THE STATUS ANDEFFECTIVENESS
PDF Full Text Request
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