Research On The Linkage Mechanism And Guiding Strategy Of Network Public Opinion In Yunnan Colleges And Universities

The web has opened the gate of information to people, given the large power unprecedented mass, network communication tools like a great speaker, make network culture exhibits a kind of collective revelry situation. Ownership of space by the true direction of virtual human, from masks towards "naked", online life is a true expression, develop their own desired personality tool, the real social crowd network has been re written, self re "configuration". The network provides a public discourse platform for people, in the participatory web chat sublimated into a colorful role play stage, provide a subject construction of the identity of the "dream factory" people are very good, which can get rid of psychological stress in interactions with others, to reduce the "social scenario implies that".Indeed, the network society the true inner core is not the performance of leading technology, self extension and subjectivity display but people. Rational cage broken chains of the network society, but did not avoid because of emotional value brought by technology, network technology, it is like a magical fantasy Rubik’s cube, in this society, you only need to gently press the hands of the button, the opposition can dispel area near and far, across space in the compartment, lifting the inside and outside. It brings a very special interactive space, network technology becomes the new attachment on the surface of network society is the extension of technology results, but in fact it is the delivery of multi angle of social relations.People paying echoed in this interesting dynamic society, who have said the crystallization will soon as the public opinion, the network public opinion and the development of surging, intensified in the catalysis of the mass media, network public opinion how to reasonable and scientific guide this great scourges like, this is all public opinion research workers study. College students are the main groups of Internet use, their social participation is in grow with each passing day, the university is a social public opinion table, establish linkage mechanism of science, have an important role in the stable and harmonious development of University and society. Timely and reasonable monitoring and guiding public opinion on the network, especially for those in the border areas of Yunnan ethnic minority areas, border areas and foreign universities, has a very important meaning in the aspects of national security and social stability.On the basis of a questionnaire survey of 8 colleges and universities in Yunnan province to deal with the current situation of network public opinion guidance, combined with face to face interview, telephone interviews, and eventually to explore Yunnan universities to establish linkage mechanism of network public opinion should be in the guidance and effective implementation of the strategy, so as to the harmony and stability of the colleges and universities in Yunnan to provide constructive suggestions.