The Status Quo And Countermeasures Of College Students' Ideological And Political Education In The New Media

With the rapid development and continuous innovation of science and technology,new media as computer, mobile phone has became the main representative into people’slives, opened up a new information communication window for the people. Openness andinclusiveness of new media makes it become the people’s most important access toinformation and publish opinion, has also become an important hub in today’s society ofgrass-roots culture. As the collage students walk in the forefront of the times, they have anatural ability to accept new knowledge and new things. They are making use of new mediaresources, also deeply influenced by new media. These not only in learning, life of collegestudents, but also touches on the college students’ thought, brought unprecedented challengeto the ideological and political education of College students. How to use the new media topromote the development of Ideological and political education has become an importantproblem to the ideological and political education workers.The main body of the paper can be divided into three parts:The first part: elaborated on the definition of new media, and grasp the current situationof College Students’ use of new media by means of questionnaires, get the first-hand datamaterial, lay the foundation for further study.The second part: I have carefully analyzed the new media for the ideological andpolitical education work of the benefits and challenges. On the one hand the new mediaprovides a broad platform for the ideological and political education. It enriches the form andcontent of the ideological and political education, promoting the timeliness of education, buton the other hand, the new media achieved great freedom of information dissemination,resulting in the ideological and political education workers lost control of the dissemination ofinformation, so that ideological political education is facing severe challenges.The third part: I based on the current status of college students use new mediaIdeological and Political Education of the difficulties faced in the new media platforms,, fromthree angles to answer of how to use new media to promote ideological and politicaleducation issues, namely: strengthening the ideological political educators their qualityconstruction; take advantage of new media platforms, abundant means of education; promotethe construction of new media system, strengthen supervision.