Research On The Application Of Microblogging In Ideological And Political Education In Colleges And Universities

Micro Blog is the combination of the information network technology andmultimedia technology, the rise of it marks the arrival of the "micro" era. As a newkind of network media, the mainly users of Micro Blog are young people，especiallycollege students. To a certain extent, Micro Blog affects the life habits of universitystudents and ideological and the public opinion direction of the ideological andpolitical education, and it also has become an important platform of the informationresources on university students. Micro Blog embodies the application value of theideological and political education and arouses the attention of political educators.How to apply Micro Blog to the ideological and political education that is a earnestlysolved the new task.This article that through to the micro blogging application research in ideologicaland political education in colleges and universities, and it adopts questionnaire surveymethod, mathematical statistics, case analysis and so on, using Micro Blog to carryout the ideological and political education at institutions of higher learning in ourcountry’s basic present situation to carry on the investigation and analysis. UsingMicro Blog for colleges and universities to provides operational plan, the purpose isto realize the ideological and political education effectively capture Micro Blogposition, improve the actual effect of ideological and political education in collegesand universities, to innovate and improve ideological and political education incolleges and universities. In this paper, the research content is mainly composed offour parts:Part one: An overview of the use age of Micro Blog by college students. Mainlyexpounds the rise and popularity of Micro Blog, and analyzes university students’ useage of Micro Blog and the university’s official Micro Blog operation through thequestionnaire survey method. Part two: Micro Blog has affection on the ideological and political education.Colleges and universities are paying more and more attention to inlfuence Micro Blog.Colleges and universities use Micro Blog to carry out the ideological and politicaleducation and is faced with opportunity that from concept, resource, education modeand education platform, facing with the challenge of quantitative information and withno barriers, the penetration of western ideology, and detrimental to health of body andmind development.Part three: The existing problems in Micro Blog has made the summary asfollows： One is colleges and universities do not give enough attention to use MicroBlog; Second，colleges and universities for the micro blogging positioning is not clear,it’s advantages have not been brought into full play; Three, its contents areunattractive and lack of originality, the speed of update is slow in college microblogging platform, college students’ participation is not high； Four, the managementlevel of Micro Blog is backward，the management does not reach the designatedposition, teachers’ media literacy needs to be improved.Part four: Using micro blogging to carry out the ideological and politicaleducation in colleges and universities included four patrs: One is to improve theideological and political education of the micro blogging platform； Second, is to playthe role of Micro Blog in ideological and political education course; Three is to usethe Micro Blog to carry out the daily ideological and political work in colleges anduniversities; Four is to create the safeguard mechanism to make sure that microblogging is applied to ideological and political education.