On The Influences Of Micro-blog To The Education Of Ideological And Political In Colleges

With the rapid development of the Internet and the constantly updating of informationtechnology, the application of the Internet is becoming more and more rich, such as Micro blog. Onthe one hand, Micro blog provide people with the opportunities of information dissemination andexchange, on the other hand, it influences people’s pattern of production and life, and at the sametime, it also provides an excellent opportunity to the ideological and political education andinevitably brings about a lot of challenge. This means that it influences people not only in the levelof technology and the use of tools, but also in the level of the ideological and political education,and the space, ways, means, and content of the ideological and political education has been expandand extended, a new framework of ideological and political education system has also been made,permeated with the new concept, and it is a necessary trend of the development of ideological andpolitical education.Micro blog once becomes the most popular network application software that a lot of youngpeople are concerned and sought about, for it possesses almost all the advantages of networkapplications and its openness. Micro blog overturns the traditional way of dissemination of networkinformation, and also changes college students’ information environment of public opinion to someextent. Users can share the news which they are interested in anytime through the web or by mobilephones, tablet PCs or real-time software and so on, basing on the development of the mobileInternet. The micro blog network media mesh dissemination is a kind of seedless fission mode oftransmission, and propagation velocity is a geometric model, far greater than any previous kind ofmedia product in propagation velocity and the breadthand. This mode of transmission is just likeLao Tze said in the "Tao Te Ching": Tao generate one, one genera two, two genera three, and threegenera everything. This broke the previous pattern that disseminators were the center of monopolyright of speaking, and now everyone can issue, everyone becomes the possibility and reality of themedia discourse; that is to say, we are into the universal-media era.The paper studies the challenges and opportunities that micro blog brings to the ideologicaland political education and explores the new forms, approaches and ways under the backgroundmicro blog in the college to impel college students to establish the correct outlook on the world, lifeand values.。This paper adopts the methods of literature search, content analysis, comparative analysis andso on. It is divided into six parts: The first part describes the research background of micro blog,and its development at home and abroad, as well as the domestic and foreign academic researchstatus; Part two is about the relative definitions, functions and features of micro blog, as well asthe comparison of micro blog and other network media; The third part studies the positive impact ofmicro blog on the ideological and political education, it expands the space, enhances the pertinence and builds a new online platform of the ideological and political education, at the same time, itmaintains a self-education ties in university students’ peer group;Part four is the negative impact ofmicro blog on the ideological and political education;The fifth part is the analysis of the possibilitythat put the micro blog into the use of the ideological and political education and its advantages.The last part proposes some suggestions in the aspects of the strategy on the development of collegemicro blog and on how to build it from the content to the specific practice.