Study On The Challenges And Opportunities Of Ideological And Political Education Of College Students Caused By Micro-blog

Micro-blog,as a representative of the emerging media, with its fast, wide-faceted, multi-angle propagation characteristics has changed the mandatory propagation path of the traditional media, so that the dissemination of information has the initiative with more flexibility while also enriched the internal mechanism of information dissemination.However,as the era of network information transmission carrier, Micro-blog has advantages and certain defects, for users opportunities and challenges in parallel, so to speak.Micro-blog has not only attracted a high degree of concern since it has been developed and applied, but also become an important networking tool for college students.College students, as an important user groups of Micro-blog, has certain characteristics using brand focus, browsing frequently, but the process involved in negative aspects, and the influence is relatively weak.In addition, on Micro-blog, behalf of various cultural elements of information point after another, "stand in" obvious characteristics, labeling effect common, so, college students need to improve selection capability of information on the Micro-blog, or only become slaves of new media. Micro-blog’s influences on the ideological and political education mainly include both opportunities and challenges. Micro-blog can broaden the work space of ideological and political education of college students, improve the relevance of ideological and political education of college students, and rich the contents of ideological and political education of college students. However, Micro-blog poses a challenge to the validity of the mainstream value-oriented and the healthy development of college students at the same time.In order to seize the opportunities and meet the challenges caused by Micro-blog, we propose to build a university official Micro-blog as an important platform for ideological and political education. Interacting of all aspects of the impact factors becomes one intuitive real question which can be grasped and analyzed, in order to clear the idea of college students. On the process of building, the official Micro-blog must focus on grasping of the guide sparse, and the initiative of education, pay attention to master the art of discourse, in order to change the traditional way of education, enhance the overall quality of education by strengthening the management team and training students correct values to guide them pay more attention to real life. Only in this way can Micro-blog play real values of today. So building college’s official Micro-blog plays great significance not only for college students users but also for the process of carrying out ideological and political education.The main body of this thesis is composed of three chapters. The first chapter focuses on the current situation and the reason of using Micro-blog for college students. The second chapter, on the basis of the contents of the first chapter, while the actual survey is based on analysis of the impact of Micro-blog caused by ideological and political education, including active and negative aspects. The third chapter discusses how to deal with the opportunities and challenges brought by Micro-blog in educational practice of the Ideological and Political work, focusing on the path of construction and practical significance of college official Micro-blog.