Development Strategy Of Shenyang Automobile Manufacturer Research

With the establishment of socialism market economy system, it took place essential change enterprises business circumstance. Auto sell market varies from seller to buyer. With auto entry family, China entry WTO, tremendous change of Chinese auto industry, international and domestic auto market. It will also come to obvious whether auto industry can re- become pillar industry of national economy or not. Facing the international market competition in 2 I century, it is very important to study adaptability, emergency, competitive ability and development strate~\?of enterprise. Applying the principle of market competition, adopting the way of theory into practice, generally analyzes auto industry development condition arid auto market competition condition of in this article on the base of plentiful collected materials Through analyzing, we can make Out that, currently, auto industry in the world is developing to be large collectivization, large-scale, specialization. The auto development level of USA., Japan, German etc. main western country stands for their dominant economy position in world, also is a symbol of its comprehensive national power. Enterprise restructuring and technology renovation will become two characteristics of auto industry in the future. In our country, auto industry is defined as young industry, will be protected for several years after join WTO, so our auto manufactures in several years later will be noticeable Through analyzing, we can see large gaps in mana2ing, business aiid technology level and iii product quality between the foreign and ours, differences in product of variety, grade arid service. So our auto industry will be greatly impacted in market competition. Comparing to civil auto others, ShenYang Auto Works is in an inferior position in economic scale, cost control, sales channels, capital running and talents. But, at the same time, it also has some special advantages in product variety, quality grade, manufacture methods, production, quality managing, facilities and process level. All these will become firm bases existence and development for ShenYang Auto Works. Considering the actual situation of ShenYang Auto Works, this article defines advantages and disadvantages, opportunities and challenges in fierce market competition, finds out gaps, provides the following manaoernent strategy and measures for our enterprise development: I. Lower cost strategy 2. Joint Venture Strategy -- Jointly cooperate with a foreign big auto company, straightly introduces new products, new technology and new managing. 3. New Product Strategy -- Make perfect to new product development system. 4. Integration Strategy -- Get the sell right back to us from Jinbei Trade Co. Ltd. get purchase right back to us from Jinbei materials Co. Ltd. Make a coordinated process to producing purchase and sell. 5. Pluralistic Business Strategy ?Trend to auto parts prduetion. Reliable data, well-knit analysis try to make this article serviceable, and it make endeavor to put the theory into practice, to make use for ShenYang atuo-works and some reference to similar domestic enterprise.