| The real estate industry is very important for the operation of modern economy, this industry can improve the trade quantity and mode. With the development of information society, the real estate industry is being affected by it, and the operation mode and the type of services will be changed enormously. The operation mode would be changed from "store" to "store+mouse" mode.This dissertation aims to let the Zhuoyue Ltd. Recognize distinctly its outside environment advantage and its inside condition and sum up the chance and challenge that it should face to. This dissertation's analysis is based on Zhuoyue Ltd., and then analyze the problems about the development strategy, the implement and control of strategy. During the research, this paper provide a simple explanation about strategy management, witch can be regard as a base for the coming parts. Then this dissertation introduce the concept of real estate agent and the basic situation of Zhuoyue Ltd. The third part of this article introduce the classical analysis methods of strategy management into Zhuoyue Ltd in Fushun, this part can provide reality base for the decision of strategy.The outside and inside settings Zhuoyue Ltd faced combined with the theoretical analysis, provide a "growth strategy" for this company, witch means making Zhuoyue Ltd the dominate real estate agent company in Fushun area, expanding the value chain and the scope of business, eventually making Zhuoyue be a multi-service, well-reputation, and service-specialized large real estate agent company. There are many safeguard measures in the implement of "growth strategy", witch include network operation mode, structure reorganization, corporate culture, marketing capability and financial management.The study result of this paper has important direction function on the further development of Zhuoyue Co.,Ltd. What is more, it has reference value for other real estate agent companies to execute strategic management and develop related affairs. |
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