| China Aviation Real Estate is a large enterprise with a large background.It is a listed company with rich experience in commercial real estate operation for many years.However,profitability has been frustrated in recent years to protect the brand and Image,by large shareholders and the sale of assets to survive.In this paper,China Aviation Real Estate as the starting point of research,from how to adjust the strategy to comply with the current real estate market development of this issue in-depth study.The difference between the research ideas and the existing research is that the individual system case studies show a wide range of research questions.There are marry studies from a single plate to be analyzed,and the argument thin one,the lack of argument strength.Based on the current situation and trend of real estate development,this paper analyzes the existing problems of China Aviation Real Estate real estate through the theory of strategic management,PEST analysis of external environment,industry competition Porter five force model and SWOT model theory,and demonstrates the necessity of strategic choice and effective implementation.Help China Aviation Real Estate to activate the existing core resources,reshape the organizational capacity,recycling brand value.This article has the following findings:(1)through the strategic transformation of China Aviation Real Estate real estate,to achieve rational allocation of internal resources to further enhance the enterprise forces and market competitiveness;(2)the use of effective strategies to implement countermeasures,standardize the direction of enterprise development;(3)After the completion of the strategic planning adjustment,comprehensively enhance the financial performance of listed companies to ensure long-term operation of enterprises;(4)rely on the aircraft industry,continue to consolidate and strengthen the market position.Through the study of the strategic transformation of China Aviation Real Estate real estate,the aim is to offer some valuable ideas for development of real estate to effectively prevent the risks and accumulate experience for the subsequent real estate investment projects. |
