| In recent years, the Chinese government has strengthened the macro-control of the real estate market, from the beginning of 2010 five new country, various purchase limit, limit the loan policy is full of our government to intervene in the real estate market determined development. Housing is related to the people’s livelihood, national regulation of real estate market is also the hope that housing prices down to solve the housing problem of the majority of the people China. National policy oriented to the development of the real estate industry appeared a lot of uncertain factors, so the real estate of our country needs through the length of period of strategic target planning to seek a sustainable development for their own road.This paper takes Chengdu city huayinda Real Estate Company as example, firstly, analyzes the development strategy of the company’s existing, points out the development strategy of the company’s existence from the actual business problems. In order to help huayinda Real Estate Company choose the suitable development strategies, this paper respectively by PEST and SWOT analysis on the macro environment and internal environment of the company are analyzed. The results found that the influence of environment on the development policy of Real Estate Company is the most obvious, and the internal environment, rich experience in the development and good social resources integration capability are Huayin Tatsu company development advantages.According to the analysis of environment, this paper for huayinda Real Estate Company developed a long-term strategic objective and short-term strategic objectives, suggested huayinda Real Estate Company to maintain the image of leader in high-end real estate market, and then combine the huayinda company’s products and market situation, pointing out that the implementation of differentiation strategy in the high-end market, the implementation of cost strategy and competition strategy in combination in the low-end. Put forward the measures for the implementation of the final huayinda Real Estate Company strategy. |
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