Sme Network Marketing Strategy Research

Network marketing is the 21st century, an important development direction of marketing. The process of doing network marketing for SMEs face many environmental, managerial and technical aspects. The article first analyzes the status of SMEs in network marketing and its problems, and then update the marketing concept, strengthen the network-aware and take the appropriate network strategies put forward to promote small and medium enterprises how to successfully carry out online marketing.In this paper, the status quo of network marketing at home and abroad, the Internet age living environment for SMEs, the SME network marketing and traditional marketing methods of comparison, the SME network marketing business network marketing with large differences in other aspects of the study summed up the significance of this topic.In a careful analysis of the status quo of network marketing for SMEs in China and problems faced by SMEs in network marketing on the basis of the obstacles, this paper presents Chinese small and medium enterprises specific methods of network marketing and strategyThe article specifically suitable for small and medium enterprises networking market research methods. Put forward the non-SME network of websites marketing strategies. Studied the way to build Web sites for small and medium enterprises, proposed and analyzed Web sites for SME promotion programs.With regard to marketing channels, the paper studies how to build a network of small and medium enterprises marketing channels. In the online advertising strategy, the paper summarizes the network is suitable for small and medium enterprises advertising strategy. Also studied the network of SMEs in public relations issue, the characteristics of the network is suitable for SMEs, public relations strategy and methods.