A Study On Cyber Marketing Strategy Of ERAL Textile Company

As the Internet has developed rapidly and transferred gradually from scientificapplication to commercial application. More and more enterprises begin to do businessand publicize corporate image through the Internet. So a new marketing way--networkmarketing appears. No enterprise could neglect the opportunities and threatens fromthe internet offers. As a small Home-textile enterprise, ERAL Corporation is facing thesame problems of whether to develop network marketing and how to develop net workmarketing efficiently. On basis of reading a lot of literatures and analyzing somerelated websites, using ways of combining marketing theories and practical research,the author gives thorough discuss of developing network marketing in ERALCorporation.Firstly, describes the history and the status of network marketing theoryresearch. Through analysis, the author points out the necessity and feasibility ofdeveloping network marketing in ERAL Corporation. By doing SWOT analysis of theexterior and interior environment of developing network marketing in ERALCorporation, the author points out that the network marketing objects of ERALCorporation should contain current objects and intending objects. Secondly, focusedon the aim of network marketing, all kinds of the application models were analyzedand the most suitable model was found. Then, the application frame and structurewere listed. Lastly, the ERAL Corporation can get the way and specific strategies todevelop network marketing, including network station strategies, service strategiesand advertisement strategies.After using our suggested, the ERAL company to obtain a good efficiency. Thesmall corporations can get the same support and help in developing network marketing.So it is very useful to promote the application and development of network marketingin small corporations in our country.