Power A Variety Of Operating Company A Strategic Analysis

Power diversified enterprise formed in the beginning of China's reform and opening up, which was the product of China's electricity reform and development. After 30 years of development, compared with the early stage, power diversified enterprise has had earth-shaking changes in the area of quantity, size, business, etc., and has become an independent particular type of enterprise with certain scale and management characteristics. But with the deepening of reform, power diversified enterprise began to show the drawbacks, and the countless ties with the state power group have hampered the fair trades and the further promotion to the reform. Therefore, the State Council issued " Views on the Implementation of Deepening Power System Reform in the'Eleventh Five-Year'(Guo Ban Fa [2007] 19), which clearly required the separation of state power company and power diversified enterprise (hereinafter referred to as "the main and diversified business separation").This will undoubtedly bring far-reaching and significant impact on power diversified enterprise. Facing about to leave the "swaddle" of state power group and the new competition situation together with the constantly changing market conditions, how to seize the opportunities and handle challenges, how to obtain further development has become a must-answer strategic issue to power diversified enterprise.This paper first analyzes international and domestic macroeconomic environment, and specific industry factors that the power diversified enterprise faces, then takes a specific power diversified enterprise A as an example, using SWOT matrix, Grand Strategy matrix and QSPM matrix as analysis tools to make strategic analysis and options for A. In the end, the paper draws a conclusion that in the current context of "the main and diversified business separation", A company should adopt the centralized multi-strategy marketing strategy and the overall development strategy. Furthermore, in order to guarantee the implementation of overall development strategy and competitive strategy, the paper has also established related management measures.Hoping that the result of this paper can play a certain promoting role in the development of A company, at the same time can have reference value to some extent in the strategic study of power diversified enterprise.