The Strategic Study On Diversified Businesses Of XiangFan Electricity Power Group Company

Currently, the market of the electric power industry turns the big tide to roll up the world. Decontroling, leading into the competition, carrying out the commercial luck camp have become the world's development trend. Because our country electric power industry's nature belongs to monopolization and internal structure antinomy is outstanding, the electric power system can't adapt the demand of the new period development. Therefore, the electric power system reform goes necessarily. The economic system of our country will transfer from the planned economy to the market economy by all means. The diversified businesses of electric power who appears in the special track will become to participate independently corpus of the market competition in the end. Along with the continuing electric power system reform, the diversified businesses enterprises of electric power which were placed in the profession protection over a long period of time will soon enter the market. Expliciting the strategy has the decisive meaning to the developments of various management business enterprises of electric power on this stage.This text investigates the present conditions of diversified businesses of electric power systematically and completely. It points out the importance that the diversified businesses must adapt the national electric power system reform and the existence of many problem. It analyzes further the present conditions, inside and exterior environments, good and bad power of itself which the diversified businesses of XiangFan Electricity Power Group have faced, then combines three related different and important strategic models, explicits the diversified businesses of XiangFan Electricity Power Group's development strategy. The text indicates the strategic direction and point of diversified businesses, and puts forward to the concrete measures that implement the steategies should adoptln the end it enumerates the diversified businesses' successful example that may draw lessons from.From the analysis the thesis points out that XiangFan Electricity Power Group's diversified businesses should adopt the professional focus development strategy. They should concentrates to develop electric power product and related service business. Through a series competition measures, such as clearing produce the power, strengthening the market development, raising the technique strenghth and carrying out talented person's strategies and famous brand strategies. They may become their own core competencies in order to attain their goals that will become the local and top-grade electric power product's makers and provide the company's strategic target with related technique service. While insuring the promise that the electric power product and the service businesses develop the resources, they can adopt concentrated diversified management development strategy to strengthen its industry process gradually.This text aims at the more and more small existence environments of XiangFan Electricity Power Group's diversified businesses with internal management business enterprise. It puts forward that the diversified businesses must enlarge exterior market strength, hold tightly the beneficial opportune moment that nation develop western region and join the WTO, then draws up the strategy of diversified businesses, speeds diversified managements and various industries to develop .The businesses should put main energy to develop industry which are related higher and stronger. That is, electrical merchandises that are in the upper stream industry and the down stream industry are expanded and developed. They take advantage of the main industry's help and adopt various ways to extense market share and increse the income of XiangFan Electricity Power Group's diversified businesses aggressively. The businesses complete the market's relocating in comparly shorter time and excellent resources's installing. They build up modern business enterprise system to attain to take market as the direction, face to the market actively, investigate to study the market hard, expand the market actively, adjust product structure, industrial structure and the development direction in good time, use the proper product to occupy the market, develop the new source of money, open the new world, work hard to create new style in this industry, then combine fanciful strategy with focusing strategy. At the same time they must still relieve thought by the root. According to the market economy principle, they draw up assurance measures to implement development and use the developing eye to treat and solve problem. So the various management business enterprises of XiangFan Electric Power Group will certainly acquire the freshman in the frame of the electric power system reform at national.