Ch Company's Digital Television Patent Management Strategy Study

With quick development of Digital TV and fast improvement of globle ecomony and internationalization, enterprise being engaged in home appliances is facing a fact of crises of intellectual property, so it is especially important for enterprise manufacturing household appliances to get the patent right so as to win competition advantage during their carrying out the business goal.CH company is the first top in Chinese CRT's market, but it has become the late-comer in the times of panel, digital and internet. It is very practical significant for CH company to use its own ability and advantage occupied by him achieving competition advantage and keeping it for long time. According to the protective mechanism of Patent Law, CH company needs to attempt and try its best to use those experiences possessed by well-known corporation, and creatively apply its ability of technology, cost, human resource, etc, estiblash the patent stratigy so as to aquire leading market position. At the same time, there are many patents in the field of digital TV all over the world, especially in USA and Europe. So the paper researches digital TV patents and analyses them by using the patent database of USPTO, the patent database of EPO, and the Chinese patent database of SIPO.Firstly, this paper forms the key search according as the digital TV technology and international patent classification, find out patents related to the digital TV, application and registered in USA, some central countries in Europe and China, as soon as possible, and then downloads them.Secondly, it starts to analyse those patents according to the different area, applicantee, patenter, the development direction of digital TV technic,the trend of IPC, etc, and gets the conclusion from the said analysis.Thereafter, it gets the opportunites and threats under the view of pantent, and focuses in the opportunities of end of digital TV.Last, the paper also analyses the macro industrial of digital TV and its inter resource ability, applies theory of patent management,competition advantage and other knoeledge, uses previous experience successful in field of patent, at the same time,achieve the patent development strategy within the future business goal of 2020. The patent development strategy includes the goal of patent development, policy, step and measure, and resources of assureing, etc.