Taikang Life Insurance Life Insurance Business In Rural Areas, The Development Of Strategic Design And Implementation

Taikang life insuranc limitted company since 1996 has been set up in the consolidation of insurance businesses, the progressive development of expanding businesses, as China's economic development and the economy and increased competition in the life and complexity of the competitive environment The largest economy in the environment, how to upgrade the core competitiveness of insurance business, using their own strengths, seize opportunities, strive to excel in the economic has become Taikang life insuranc limitted company have to think about a major topics.In this paper, Taikang life insuranc limitted company design and emplement of insurance business development strategies as the research object, to the strategic management theory based on a comprehensive strategic analysis of the classical model, and gives a more comprehensive insurance business development strategy of non-hydro Panorama strategic analysis model. At the same time, extensive collection of literature on China's insurance business development strategy of non-implementation of safeguards in-depth study.In this paper, Taikang life insuranc limitted company insurance business development of feasibility analysis and development of Taikang life insuranc limitted company for the study of insurance business development strategy provide the basis for the general idea. On this basis, Consider the country's comprehensive national strength, enhance the income of farmers, farmers increased security requirements and other factors, such as the use of SWOT analysis, through literature, statistics, etc. the study of Taikang life insuranc limitted company insurance business development strategy. Including the company's non-hydro strategic positioning, strategic principles, the guiding ideology of the show, the company development goals, insurance business strategy and target market selection strategies.At the same time the adjustment of the organizational structure, improve the knowledge management system, designed to adapt to market products of rural areas to enhance the learning ability, application of the Balanced Scorecard as a strategic tool for the implementation of Taikang life insuranc limitted company insurance business development strategy of non-implementation of safeguard measures was studied. To protect the Hunan insurance consouces, the smooth implementation of development strategies and put forward concrete proposals.