Research On Development Strategy For The Z City Business Of ZhongRong Life Insurance. Co. Ltd

China personal insurance industry after the amazing20years of development, has made brilliant achievements. But even so, the life insurance company Chinese because industry started late, the overall size of the company is generally small, the strength of weak. How to change the life insurance market, the small size of the company, the status quo of the strength of weak, so need to face analysis and Research on small and medium-sized insurance market, explore the formulation of development strategy of middle and small insurance companies, so as to lay the foundation for efficient operation and healthy development of small and medium-sized insurance company.Paper first for the strategic management theory, business differentiation strategy and development strategy of small and medium-sized insurance companies was related theories; Secondly, analyzed the short life Z city business faces in the external market environment, the melting life Z city business faces in the political, economic, social and cultural environment and marketing technology is analyzed. Paper thinks, the melting life Z city business at a very favorable political and economic environment, political law, the state supports the development of small and medium-sized insurance companies; The economy, the rapid development of national economy bring opportunities for the insurance industry, in terms of social culture, although the Chinese traditional economic thought against the insurance industry, but since China’s reform and opening up, has changed people’s economic thought, in terms of marketing technology, China’s insurance industry started although late, but through the study of reference, also made a lot of progress; In addition, the paper analyzed the melting life Z city business in the competitive environment faced by; Again, the thesis combines life Z city branch of the financial resources, products, marketing, human resource level four aspects to analyze the internal environment, understand the company’s internal environment. Melting life Z city business in analysis, on the basis of internal and external environment, through the SWOT matrix analysis, carries on the deep understanding of the melt in life Z city business have advantages and opportunities, and to analyze its internal weaknesses and threats. Finally, the thesis on the basis of comprehensive analysis put forward the life insurance company Z city business development strategy selection and target, analysis of the company should take tactical planning, and points out the measures for the implementation of company development strategy and measures. In the paper through the study concluded that short life insurance company Z city business, should be in product innovation and differentiation, efforts to facilitate the construction of talent team and reserves, compete differentiation development strategy, to create a competitive edge in professional market segment, lay good foundation for the further expansion of the future.