Research On China’s Life Insurance Business Nnovation And Development

As important sectors of our national economy, since the reform and opening up, the insurance industry in promoting economic growth and resolve risks plays an increasingly important role in the final analysis, the insurance industry are ultimately to achieve specific insurance products. Thus continuous innovation and replacement of insurance products is always accompanied by the development of the insurance industry, insurance product innovation is also the core elements of the insurance company to enhance the competitiveness of enterprises. This paper studies the insurance products in the innovation and development of life insurance products, combined with the big trends in the current financial analysis perspective from financial institutions to cooperate with each other, and asked the life insurance products possible innovative development ideas and countermeasures.The article is divided into five chapters. The first chapter is an introduction, focusing on combing the most recent theory and literature. The second chapter as a fundamental part of a theoretical overview of aspects from the concept of life insurance products, classification and principles. The third chapter introduces the current situation and problems of the course of development of China’s life insurance products, life insurance products. Chapter IV presents the development of the idea of a life insurance product innovation. The fifth chapter is based on Chapter innovative ideas, put forward in the development of specific strategies and recommendations.