Web2.0Era Tourists To Participate In The Social Network Platform For The Travel Decision-making

As the socio-economic development, more and more tourists began to change traditionalmass travel tour tourism to select individuals buffet travel, the pursuit of a unique travelexperience. Universal coverage of the Internet and quickly into the Web2.0era, led to a newtourist information platform,the rise of travel social network platform. Relying on a variety ofemerging social network applications, accepted and sought after by Volkswagen tourists travelsocial network platform.Travel social network development is not mature enough, howquickly social platform for travel network marketing, and gain advantage.Social networking platform for the rapid development of the real background, based ontheorical review of scholars, tourists behavioral decision theory research, drawing on thetheoretical research, and build a social network The decision-making platform for touristsbehavior affect the measurement scale of the factors of the conceptual model and relatedvariables, raised eight underlying assumptions. Then the collection of data throughquestionnaires, with SPSS17.O application of statistical software to test the reasonableness ofthe underlying assumptions, and the discussion and analysis and the corresponding results.The final conclusions as follows:First, demographic variables involved in the social network platform and makesignificant differences related behavior decisions. Which gender is only a factor of sociabilitymotive there are differences, career there are differences in the impact of value recognition,the number of different years of travel to two factors there are differences in the impact ofinstrumental motivation.Second, the instrumental motivation of tourists to participate in the social networkplatform and make related travel behavior decision-making has a positive effect. The resultsof study of tourism enterprises and tourism management department should pay moreattention to the social networking platform for information dissemination, communicationfunctions to meet tourists needs.Sociability motive, the psychological motivation of tourists to participate in the socialnetwork platform and make related travel behavior no significant positive effect ondecision-making role. tourism management department during travel network marketingrelative reduction publicity and put into the kinetic energy of sociability.Entertainment motivation, value recognition, interactive effects, make the travel behaviorof decision-making has a positive effect on the tourists. Based on the analysis results, tourismenterprises and tourism management department during travel network marketing can enrichthe platform entertainment and interactive features, and at the same time focus on collectingtourists demand information feedback, the perfect tourists demand access to tourisminformation.