Enterprise Customer Relationship Management Research

At the present time ,CRM ( Customer Relation Management) at electronic industry, servicing business uses very mature, but it is drawn out few in the field of construct. This text in customer relation management of the theories carries on thorough, system research, and with Peking City prepare to mix a concrete business enterprise for the example carry on concrete of analysis.This text is focused on the analyses oflie in usage customer relation management theories of related theories knowledge, at system analysis profession characteristic and product characteristics of Beijing's ready-mixed concrete industry, concrete research customer relation theories at should profession business enterprise of usage. It is believed that the rusults should be of great help to the customer relation management of Beijing's ready-mixed concrete industry.This text is composed of five parts, among them chapter 1 analyses the enterprise carry on customer relation management of necessity. Chapter 2 discusses marketing theories of origins and development and customer relation management of definition. Chapter 3 researches customer relation management theories of basic contents. Chapter 4 analyses the characteristics of products and industry of ready-mixed concrete industry the concrete profession and customer satisfaction analysis and the growing of the loyalty.Chapter 5 serves as the conclusion of the text.