To Promote The Effective Play Of The Functions Of The Pharmaceutical Wholesale Enterprises In China

Pharmaceutical wholesaler as the critical inter mediates,offers the path of economical purchase,transports and sales for pharmaceutical manufacturers and pharmaceutical sales enterprises.Through decreasing Small orders of manufacturers,it decreases the cost;in the meanwhile,it reduces the burden for retail business because of facing lots of pharmaceutical manufacturers.Pharmaceutical wholesaler is the significant link in the Pharmaceutical circulation,and have five important functions----Commodity distribution, price formation,information distribution,reducing transaction costs,as well as Value-added role.However,at this time,pharmaceutical wholesaler in China does not fully play its role that ought to be.The main problems can be found in the following areas:1) Excessive intervention by government;2) regional pharmaceutical market is relatively closed;3) Hospital-to-end monopoly market;4) logistics information technology is backward.The foothold of this paper is the function of pharmaceutical wholesaler China,and through researching the development of pharmaceutical wholesaler I analyze the existing problems. As compared with success factors of developed countries,I give the suggestions for promotion of function ought to be of Chinese pharmaceutical wholesaler to:the government should establish the flow of the industrial policy system.Small and medium-sized enterprises should render themselves to large-scale pharmaceutical wholesalers'distribution center and wholesalers' transition.Large pharmaceutical wholesaler should establish logistics medicine centers reasonably:development the medicine e-commerce logistics;extend value-added services of pharmaceutical wholesaler; become the third-party medicine logistics for small and medium-sized wholesaler,and become integrated production and marketing Large Pharmaceutical Group during to extend the supply chain.