Research On The Marketing Modes Of Pharmaceut Ical Wholesalers Under The New Medical Reform Environment

As the promotion of the new medical reformation,great changes have taken plac e in pharmaceuticals industry. The living environment of the small and medium-sized enterprises that comes along will grow more acute.The medical marketing is affected especially by new medical reformation,which mainly reflects in the improve of medic al circulation access threshold and the requirement of pharmaceutical marketing staff’s quality and medical circulation,and the speeding up of market comcentration.Uder the circumstances,in order to not be eliminated from fierce maket competition,small a nd medium-sized pharmaceuticals enteiprises should update new maketing mode.As t he marketing mode is not invariable,enterprises will survive and develop in this compl icated and changeable environment,as long as which could find the most suitable mar keting mode.This research is based on the previous ones of traditional marketing pattern of en terprises, and focuses on the new governmental policies of pharmaceutical industry, a nd tries to figure out the influences of the new policies on the production, circulation a nd application of medicines. The research makes judgment on the adaption of various marketing patterns with methods of environmental analysis such as PEST, SWOT and so on, and it also makes proposals on the adjustment, and eventually summarizes new marketing patterns to suit the new marketing environment.