| Olympic tourism is a new point of economic growth for the city which holds the Olympic Games. The practice of Beijing Olympic tourism proved that Olympic tourism promotes the development of the domestic economic and city environment. But at the post-Olympic time the construction of Beijing Olympic market have changed already, then the Olympic tourism products can not satisfy the tourist now. So the study on post-Olympic tourism product is significant.Using the theories of tourism and marketing my study have researched the success cases abroad, the resource of Beijing tourism and the market of Beijing Olympic tourism. Finally my study finds out following:1 At post-Olympic time to develop Olympic tourism we must use the festivals and the events, be according to the idea of sustainable development and base on the professional operation model of marketing.2 There are also advantages and disadvantages for Beijing Olympic tourism development at post-Olympic time. The main problem is the Olympic tourism products are becoming dull.3 The main market of Beijing Olympic tourism is the domestic tourists now. And there is unbalance between demand and product construction. It is very obvious that the tourists favor the tourism projects which they can participant in.4 Consulting condition of Beijing now, my study thinks the operator should take Olympic tourism normalizing strategy,product upgrade strategy and visitor corn strategy. |
