| Olympic Games and tourism are interacted with each other. The former is a gorgeous development propeller of the latter, and the latter is the wings to promote the economy of the former. The intrinsic attraction of Olympic Games and their characteristics invite large numbers of tourists to the host city, bringing about various tour activities as an inevitable side-product. Since the 1980s, Olympic Games Organization Committee set it a goal to attract more tourists to the host city. Analysis of impact factors of tourism shows that Olympic Games have a potential function of accelerating the development of tourism for host cities. However, potential does not mean reality. As it is, how this favorable function will bring into play depends on many other things which affect the Olympic tourism. The 2008 Beijing Olympic Games is to bring about historical opportunity to China's tourism. This does not, however, mean success automatically, though China's tourism industry estimates that the expected benefits are enormous. Therefore, it is necessary to conduct an in-depth research, be it theoretical and empirical, of such particular tourism types as Olympic tourism, before the advent of the Games.Multi-methods are applied in this research. They are literature method, statistic method, case study method, and empirical method. The thesis is composed of three parts as follows:Part I concerns fundamental theories involved in this research. Based on tourism principles and characteristics of the Olympic Games, an in-depth analysis is made of the attraction system of Olympic tourism. Upon this analysis, an influence mechanism of Olympic tourism is then proposed, which, with the improvement of host city's tourism attraction as its starting point, aims at improving the host city's image, increasing the number of tourists from home and abroad, and eventually promoting the coordinate development of society, economy and culture.Part II is a study of influence factors of Olympic tourism. With a review and analysis of Olympic tourism accompanied with the several recent Olympic Games since the 1980s, the author concludes that, among other things, international politics and economic status are two external factors which vitally impact Olympic tourism; internal impact factors are host city's economic structure, economic status, objectives... |
