Study Of Regional Development Of The Tourist Craft Market In Yunnan Province

Contents : The popular Yunnan nation handicraft article is Yunnan Province national culture resource enriched ore, Think that it enters the consumer goods market touring, when the role changes into the handicraft article touring, go into developing status and cause , become market-oriented tactics to whose become market-oriented particularity operating , marketplace, in the field of the economic value excavating the nation handicraft article's, be extraordinary have draw value's. Therefore the main body of a book in the light of at present, a lot of Yunnan Province tour handicraft breed marketplace supply and demand situation, divides them being that the brand effect resembles , the difficulty needing a kind broadly , supplying with a limited kind , selling is resemble , low-grade be in flood resembling , is on verge of to be lost being similar to six major kinds, have analysed this six major kinds of handicraft article development different in middle , north west Yunnan, west Yunnan , south east Yunnan , almost big tours of south east Yunnan area in Yunnan condition , have refined out a matter of regional significance of handicraft article marketplace touring one by one, again be tied in wedlock corresponding area advantage, Put forward development tactics having pertinency.In this paper, the following major conclusions:The area tour handicraft article marketplace has very big space to be being occupied by the handicraft article saving other even outside area in Yunnan , is drowned since the region characteristic is not enough to be led to by the marketplace , suggests that the characteristic and culture base self on the marketplace tactics coming connotation therefore to strengthening a region. In a lot of tours of north west Yunnan area handicraft article, have many breeds selling the difficult kind's , testify the fact owing the need there being existing the supply and ample sufficient marketplace lurking in area a malposition , resolve such current situation only when the depth develops the handicraft article touring to satisfy a visitor the difference-rization needing ability. Broad kind tour handicraft breed proportion west Yunnan area is sold is maximal , it sells but the reality that range is restricted to being confronted with a marketplace , tactics also can solve this one difficult problem only when expanding , expanding development of width market demand face besides putting inner couplet into practice. South east Yunnan area develops since whose area tour economic growth affects the marketplace owing an area inner tour a handicraft article slowly, must urge the person to integrate an optimization with new development opportunity. South east Yunnan area handicraft article touring , kind are a breed short few, similarity degree is high with the external world product, compete for pressure being confronted with big and powerful coming from home market, is really only when the lessening expanding the overseas marketplace competes for risk, owing an area tour sagacious handicraft article marketplace development tactics.