| Along with social economy fast development, the people materialculture living standard unceasing enhancement, the robust entertainmentmore and more becomes one fashion, one kind of tidal current. In recentyears, the robust entertainment industry obtained the swift and violentdevelopment in our country big or media-sized cities, and enteredgradually to our country local characteristic economical industry ranks, at"the SARS"; from now on, the fitness upsurge continually will elevatetemperature especially, people's robust investment will increase steadily,the robust entertainment industry once walked into"the bull market".At present Changsha city and countryside lives of the people leveldistinct improvement, people's robust consciousness and entertainmentconsumption level rapid enhancement, the people more and more take thequality of life, more and more pursues the civilized, the health life style,"spends buys the health" the idea thorough popular sentiment, the robustentertainment has become the new consumption hot spot. In view of this,based on the Changsha economy development characteristic as well asthe local market expense degree difference, this topic to the Changshathree star classes (including three star classes) the hotel robustentertainment industry investigation, seeks the question and thedevelopment restriction factor which above the current Changsha threestar classes in the hotel robust entertainment industry development exists,the discussion adapts the Changsha three star classes (including three starclasses) above the hotel robust entertainment industry development strategy, to impels the Changsha urban economy to develop as well asraises the city people material culture living standard to have theimportant theory and the practical significance.This article uses the literature material law, the questionnaire surveyprocedure, the expert interview law, the mathematical method of average,on-the-spot investigation law (including three star classes) above thehotel robust entertainment industry present situation carries on theinvestigation to the Changsha three star classes to discover that:1st, the Changsha star class hotel rate of rise is quick, the regionlayout not very reasonably.2nd, the Changsha robust entertainment department managementrobust project"the tradition has -odd, the fashion is insufficient" lacks thecorrelation necessary service; The management form is makes primarily,the mix system take the member as the supplement, conforms to patternwhich the modern society enterprise manages.3rd, the Changsha star class hotel robust entertainment departmentadministrative personnel sex, the age, school record isostructuralism arereasonable, but its knowledge structure is incompatible, existence quitepart of non-professionals manage the robust entertainment departmentmanagement.4th, the Changsha star class hotel robust entertainment industrysupplies, the demand marketing communication various formats, many bymodern exchange ways and so on the Internet, telephone primarily thesupplies side information resource use are insufficient, has to a certainextent affected the robust entertainment industry fast development. 5th,The consumer expends the idea vanguard many, the consumerby the Chinese youth high salary social stratum primarily, with suppliesside market localization basic consistent; The robust entertainmentdepartment manages much gains primarily, also its superintendentthought generally the prospects for development are good. |
