Chinese Enterprises To Foreign Direct Investment Entry Modes Affect The Study Of The Factors

As the worldwide economic integration speed up, the business enterprise of China actively practices expansion strategy outward, get into the international market with various ways. However, choosing a suitable way into the market is the most complicated policy that an internationalizing business enterprise faces .Under this background, this text investigates the problem that the Chinese industrial business enterprise how to choose the way into the international market, based on the both side of their internal ownership advantage and location advantage.This text looked back the domestic and international documents about the research of access to market, applied international produce compromised theories model, put forward an eclectic framework including firm-specific, strategic, transaction-specific and environmental variables. The sample is from the enterprises of Information Technology Companies from 1999-2007, which engaged in the international business .Through the testing the credibility and validity of the target variable, I build up the binomial logic regression model to inspect the assumption .The result of the empirical study shows that: Between JV and WOS the Chinese enterprises with stronger ability in international marketing, technique etc intend to choose WOS; the region with better government policy will stimulate Chinese enterprises prefer JV to WOS, while in the region of a similar cultural background will stimulate Chinese enterprises prefer WOS to JV.At the end, I put forward some advice to the internationalization for the Chinese enterprises from the aspect of strategy ,brand consciousness, technique innovation and host country location factor based on the conclusion from the text.